Datin Paduka Shuhaimi Baba is always supportive of education. In 2016, she (and Pesona Pictures Sdn. Bhd) has agreed to bestow the award to an excellent Media and Communication student, Faculty of Social Sciences and Humanities, UKM. The award, which is worth RM1000, will be for 10 years. The first award was given during UKM’s 44th Convocation which is on the 5-8 November 2016.
The relationship between Shuhami Baba and UKM is an epitome of industry-university partnership.